Logo is the best medium for companies, organizations to state their identity.
We can denotate and connotate a company's style, history, industry, or even its mission by its logo.
Like most of the graphic designs, there are rules people suggest, there are crimes people commit when designing logos.
One rule of the thumb when designing logos is definitely SIMPLICITY.
Logos are used in many different locations, on the banner of a website, letterheads, business cards or product packages. Therefore, logo should be simple as possible.
Picking the right font can be a good starting point, this exercise is call creating a logotype. The goal is to decide on a font that represent your company's identity.
Here is an example of a logotype on the left.
We will continue this topic on logo in my next blog.
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