Figure and ground

In graphic design, finding the balance between the figure and the ground is very important.

The figure is the main subject of the design and the ground is the background or the whitespace surrounding the figure.

Having minimum or no ground in the design will create chaos, letting the ground taking over the figure will defeat the purpose of the subject.

Thus, graphic designer should seek for a balance tension between those two.

The following designs are created to illustrate this idea.