Tuesday, March 6, 2012

Random Thoughts: Why I like SWISS


This is an small research assignment I did for my Graphic Design course.
I made a brief summarization on why I like Swiss Graphic Design/Designers:

Why I like SWISS:

Swiss style gets the message across using simple graphics and typographies in clarity. The asymmetrical composition creates strong and dynamic visualization. Out of all things, I like Swiss’s emphasis on typography over photography. Photographs are usually transparent or symbolic in Swiss Designs, which I found aesthetic.

In particular, my favourite Swiss Designers are Max Huber, and Massimo Vignelli.

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